Privacy Policy Effective Date / Last Updated: February 25, 2026

Wenatchee Natural Foods (“we,” “us,” or “our”) operates the website wenatcheenaturalfoods.com (the "Site"). This Privacy Policy explains our practices regarding the collection, use, and disclosure of personally identifiable information (“PII”) and personal information from California residents and other users, in compliance with the California Online Privacy Protection Act (CalOPPA), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and other applicable laws. This policy is accessible via a link in the footer of every page on our Site and on any web page where personal information is collected. We will update this policy at least annually or as required by changes in our practices or laws.

• Information We Collect We collect categories of personally identifiable information and personal information, including: name, email address, mailing/shipping address, phone number, and payment information (such as credit card details, which are considered sensitive personal information under CCPA/CPRA and are processed securely by third-party providers without being stored by us in full form). We also automatically collect non-personal information such as IP address, browser type, device information, and usage data via cookies or similar technologies. If we collect any sensitive personal information (e.g., financial data for payments), it is used only for essential purposes like order processing and not for secondary uses without your consent. We do not knowingly collect personal information from minors under 16, but if such data is provided (e.g., via age or birthdate), it is treated as sensitive personal information under CCPA/CPRA.

• How We Collect Information We collect information you voluntarily provide through contact forms, order forms, newsletter signups, user accounts, or other interactions on the Site. Automatic collection occurs through cookies, web beacons, and analytics tools when you visit or interact with the Site.

• Cookies and Tracking Technologies We use cookies and similar technologies (e.g., pixels, tags) for functionality (e.g., remembering preferences), analytics (e.g., site usage), and advertising. You can manage cookies via your browser settings or by opting out through tools like the Network Advertising Initiative (NAI) opt-out page. Third parties may also use these technologies on our Site.

• Third-Party Collection Third parties, such as analytics providers (e.g., Google Analytics) or advertising partners, may collect personally identifiable information about your online activities over time and across different websites or online services through technologies like cookies on our Site. We do not control these third parties' tracking practices.

• How We Use Your Information We use the information to process orders, respond to inquiries, send order confirmations or updates, create and manage user accounts, improve our website and services, conduct analytics, personalize content, send marketing communications (with opt-out options), and comply with legal obligations.

• Sharing of Information We may share your personally identifiable information with categories of third parties, such as: payment processors (e.g., Stripe or PayPal), shipping carriers, email service providers, and hosting/analytics providers (e.g., Google Analytics). We do not sell or share your personal information for cross-context behavioral advertising. We may also disclose information if required by law, to protect our rights, or in connection with a business transfer (e.g., merger).

• Your Privacy Rights Under CCPA/CPRA and other laws, California residents have rights to: know what personal information we collect about you; access specific pieces of information; request deletion; correct inaccurate information; opt-out of sale/sharing (though we do not sell); limit use of sensitive personal information; and non-discrimination for exercising rights. To exercise these rights, or to confirm the status of a prior request, contact us at the details below. We will respond within the required timeframes (e.g., 45 days for most requests) and verify your identity as needed. For users outside California, practices may vary, but we extend similar rights where feasible.

• Security We implement reasonable administrative, technical, and physical security measures (e.g., encryption for payment data) to protect your information from unauthorized access, loss, or disclosure. However, no method of transmission over the internet is 100% secure.

• Children's Privacy Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13 in compliance with COPPA. If you are under 18, please use our Site only with parental involvement. If we learn we have collected information from a child under 13, we will delete it promptly. Contact us if you believe this has occurred.

• Do Not Track Signals We do not currently respond to “Do Not Track” (DNT) browser signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services. [If you later implement DNT support, update this statement accordingly.]

• Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Material changes will be posted here with a revised effective date. Your continued use of the Site after changes constitutes acceptance of the updated policy. We encourage you to review it periodically.

• Contact Us For questions about this Privacy Policy, your information, or to exercise your rights, contact us at: Wenatchee Natural Foods 222 N Wenatchee Avenue, Wenatchee, WA 98801 Email: wenatcheenaturalfoods@gmail.com.com Phone: 509.665.9999